Citi to add 400 U.S. advisors, launch AI ‘Citi Sky’ for Citigold

Citi said at its investor day in New York that it will hire more than 400 client advisors and personal bankers across its U.S. branches and Citigold unit and will begin offering an AI wealth adviser called Citi Sky to Citigold customers this summer.

Citi Sky was built using Google’s Gemini technology and cloud services. In a demonstration, the virtual assistant flagged a certificate of deposit due to mature, noted that a Federal Reserve rate cut could affect mortgage refinancing, and then offered to review options or schedule an appointment with a human advisor.

The bank plans to add roughly 200 small-business advisors and about 100 employees to its global private bank, which currently has about 400 bankers and 200 investment counselors. Citi’s U.S. retail branches are concentrated in or near six cities — New York, Miami, San Francisco, Chicago, Washington, D.C., and Los Angeles — where the firm operates roughly 650 branches. The firm previously said it expects to station advisors in about 75% of its designated high-opportunity branches.

Andy Sieg, head of Citi Wealth, estimated that U.S. banking customers hold about $3 trillion at other institutions and that global clients collectively keep roughly $5 trillion away from Citi. The wealth unit reported $1.3 trillion in total client balances, a figure that includes deposits, loans and investments.

Sieg reported $90 billion in net new flows into the wealth business over the past two years and said referrals from Citi’s banking and other units produced roughly $13 billion of inflows in 2025.

Last year the wealth unit’s revenues rose about 16% to $11.3 billion. Average investment revenue produced per advisor increased from $861,000 in 2022 to nearly $1.4 million most recently. The division’s efficiency ratio fell to 84% from 95% in 2022 after workforce reductions and a narrowing of services.

At the investor day, Andy Sieg told attendees, “We’re elevating service quality and expanding client coverage. We’ll add over 400 client advisors and personal bankers.” Citi Chief Executive Jane Fraser added that the bank expects to capture more client assets organically and will continue to invest in advisors’ data and technology, including AI, to improve productivity and client outcomes.

Sieg described Citi Sky as a tool to support advisors rather than replace them, and executives framed the hiring and technology investments as efforts to increase the share of clients’ assets that Citi manages.

The private bank was highlighted for serving high-net-worth international families. Sieg said private-bank clients have about $400 million in investable assets on average and often need cross-border services that span wealth, business and real estate.

Sieg’s tenure has been the subject of internal review and legal claims. The bank retained an outside law firm to review alleged instances of misconduct, and former executives have filed discrimination and harassment claims that Citi has disputed. Citi did not provide further comment on those matters at the investor day.

Sieg said the wealth business is “midway” to what a strong franchise should look like and outlined the combination of additional advisors, branch investments and AI tools as the bank’s strategy to increase the assets it manages.