Wise buys Expatica to add expat guides and content
Wise has acquired Expatica, a Europe-focused expat information network, to pair country guides and community content with its cross-border accounts and payments.
London-headquartered Wise has acquired Expatica, a Europe-focused network of country-specific websites that provide practical information for people living and moving abroad. Financial terms were not disclosed.
The acquisition covers Expatica’s portfolio of sites that publish guides and community content on housing, jobs, immigration, health care and local life across several European markets.
Wise plans to integrate Expatica content with its existing products, including the multi-currency Wise Account and international payment services, so users can access relocation information alongside tools for sending money and converting currency.
The companies stated Expatica will continue to operate its country sites and editorial teams to preserve local reporting and community features. Product teams will work to link content with Wise’s platform and the firms expect a phased integration that keeps regional variations.
Executives pointed to potential to expand localized offerings such as country guides, living-cost comparisons and checklists paired with payments and account features. Expatica’s job listings and housing resources will serve as channels to connect users with services and partners in destination countries.
Operational details on staffing and product rollout were limited. Wise indicated editorial teams will remain in place while product teams work on integration. The firms plan to provide more information on timelines and product links in the coming months.
Expatica began as an online resource for expatriates and has built country-specific sites with news, practical guides and community resources. Wise launched as TransferWise in 2011, is based in London and offers international money transfers, multi-currency accounts and business payment services.
Analysts note several fintech firms are testing combinations of editorial content and financial services to extend customer engagement beyond individual transactions.
No further financial details were released.
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