Uber stock breaks out after adding five retail brands

Uber shares rose Wednesday after the company added five retail brands to its Uber Eats marketplace: FedEx Office, Kiehl’s, Academy Sports + Outdoors, Blick Art Materials and Choice Pet.

The stock moved above its 20-day, 50-day and 100-day moving averages as traders stepped in.

Technical indicators showed the relative strength index around the low 50s, leaving room before commonly used overbought thresholds.

Before the rally the stock had been trading a few percentage points above its 52-week low and was roughly 10% below its price at the start of 2026.

Uber characterized the additions as an effort to expand higher-margin retail delivery beyond restaurants and groceries. Company executives noted the new brands will use the same logistics network that serves partners such as Home Depot, Sephora and Best Buy.

Analysts’ views varied. One firm maintained a $115 price target, implying more than 50% upside from recent levels. Some analysts project gross bookings of at least $56.25 billion for Q2. Investors also pointed to improving free cash flow metrics in their assessments.

The company continues to face operating-cost pressure on margins and competition in autonomous vehicle development from larger efforts such as Waymo’s scale-up. At current market values the shares trade at about 2.8 times sales.

Investors will watch Uber’s upcoming Q2 results for gross bookings and margin details to evaluate the effect of the retail expansion on revenue mix and membership trends for Uber One.