UK regulator tightens rules for Apple and Google app stores

The UK Competition and Markets Authority on Tuesday proposed rules to let app developers guide users to alternative payment methods outside Apple’s App Store and Google’s Play Store. The regulator also said it may require Apple to open developer access to near-field communication (NFC) used for tap-to-pay on iPhones.

The CMA said Apple currently bars developers from directing users to external payment options, while Google permits links to off-platform payments only in limited cases. The regulator said removing those restrictions would let developers choose different payment processing routes.

The authority set out expectations for any fees the app stores might charge to enable links to alternative payment platforms. Fees should be reasonable and materially lower than current app store commissions, the CMA said, and should provide consumer benefit or encourage innovation.

On NFC, the regulator proposed that Apple broaden developer access so iOS apps could integrate contactless payments directly. The measure would allow developers to offer their own tap-to-pay services without relying solely on Apple’s payment system, the CMA said.

Google responded that it has already implemented many of the regulator’s proposals, noting recent Play Store policy updates that allow developers to direct users to complete purchases off the platform under certain conditions and changes to its fee structure.

Earlier this year the CMA secured commitments from Apple and Google to make app review processes clearer and to give developers better guidance on approval decisions and channels to raise concerns. The regulator presented the new proposals as part of strengthened oversight of dominant digital platforms.

The CMA said it expects any charges for enabling off-platform links to support consumer benefits or innovation rather than simply replace commission revenue. The regulator said it will review industry responses before deciding next steps.