Tokenovate names William L’Heveder chief revenue officer

Tokenovate announced the appointment of William L’Heveder as chief revenue officer. He will lead the company’s revenue-generation efforts, including sales, business development and go-to-market strategy.

In the role, L’Heveder will be responsible for aligning sales, partnerships and customer-facing operations to grow revenue streams and expand market reach. The company described the hire as intended to accelerate commercial execution and drive new business development.

The CRO role will include oversight of sales teams, channel partnerships, pricing strategy and customer success. Tokenovate expects L’Heveder to coordinate those areas to create a unified revenue strategy. The company did not publish specific revenue targets or disclose the financial terms of the hire.

No quotes accompanied the announcement. Tokenovate provided limited information on L’Heveder’s initial priorities, saying he will focus on scaling revenue operations and strengthening partner relationships.

The chief revenue officer title is increasingly used at technology and financial-services firms to centralize sales, marketing and customer success under a single executive and align commercial teams around shared metrics.

Tokenovate did not disclose L’Heveder’s start date, reporting structure or any timing for leadership changes beneath the CRO role.