Stratiphy Adds WisdomTree Portfolios to UK Investing App

Wealth technology platform Stratiphy is launching WisdomTree model portfolios in its UK retail investment app. The portfolios will rebalance automatically, meaning users will not need to make manual changes, according to Stratiphy.

The initial offering includes diversified portfolios aligned with different risk levels and a dynamic commodities model. The commodities model will use quantitative signals to adjust its holdings over time.

Users will also be able to add WisdomTree exchange-traded funds and exchange-traded products to their own investment strategies. The available products will provide exposure to gold, silver, oil and gas, as well as themes including artificial intelligence, battery solutions, quantum computing, renewable energy, strategic metals and rare-earth miners.

WisdomTree provides ETFs and ETPs across several major asset classes and has about $175 billion in assets under management globally, according to Stratiphy. Its products will be available through Stratiphy’s retail investment platform.

Stratiphy’s research found that 77% of UK investors want more control over their investments during volatile markets. The same proportion said personalisation was important to their investment approach.

“We have partnered with WisdomTree to make it easier for everyday investors to access expert-built portfolios, and to design their own without the typical complexity,” Daniel Gold, Stratiphy’s chief executive and founder, said.

Gold added that the partnership would give Stratiphy users access to commodity exposures such as gold and silver, along with thematic investments linked to artificial intelligence, strategic metals, rare-earth miners and renewable energy.

Don Corea, WisdomTree’s head of digital distribution sales, described the collaboration as a way to provide automated access to the company’s model portfolios through a user-friendly platform. He added that users could combine the portfolios with WisdomTree’s thematic ETFs and commodity ETPs.