Reward names Enrique Del Rio president for UK and Europe

Reward announced today that Enrique Del Rio has been appointed President, UK and Europe. He will lead the company’s commercial expansion across the region and oversee partnerships with banks, retailers and brands.

Del Rio brings more than 30 years of experience in global financial services. He spent 15 years at Lloyds Banking Group in senior leadership roles and has held senior positions at Goldman Sachs, Barclays Capital, Deutsche Bank and Bankers Trust. His background covers commercial banking, data and management of large client relationships.

In the new role Del Rio will work to deepen Reward’s relationships with UK banks, expand activation and intelligence services for retailers and brands, and drive growth in priority European markets. He is also expected to work with payment networks, including Visa, to convert transaction intelligence and platform reach into commercial products for banks, merchants and brands.

Reward is part of Rezolve Ai and is developing propositions it calls a Finance Media Network. The network links transaction-level data with marketing and commerce media services, enabling banks to collaborate with retailers and brands using transaction intelligence. Rezolve Ai provides the technology and wider global reach that support these initiatives.

James House, chief executive of Reward, described the appointment as an important step for the company’s expansion in the UK and Europe and highlighted Del Rio’s banking experience and record in building commercial relationships. Del Rio added that he was impressed by Reward’s banking partnerships and transaction intelligence and will focus on taking the company’s products to market and building revenue across the region.