OpenAI overhauls ChatGPT to boost revenue before IPO

OpenAI plans a major redesign of ChatGPT to place coding tools, task-performing AI agents, image generation and third-party app integrations into a single interface. The company intends to surface tools such as Codex, AI agents and integrations with Canva, Booking.com, Figma and Spotify inside the app.

The company reports ChatGPT reaches about 900 million weekly users and has more than 50 million paying customers. Codex, the coding assistant, has grown to over 5 million weekly users since the desktop app launched in February.

Executives and advisers view the redesign as a way to convert heavy usage into recurring, higher-margin revenue ahead of a public listing. Goldman Sachs and Morgan Stanley are advising on a potential IPO that could value the company at up to $1 trillion.

OpenAI’s annualized revenue run rate has passed $25 billion, and enterprise customers account for roughly 40% of sales, figures the company has shared. Analysts at HSBC estimate additional funding needs through 2030 of more than $207 billion, while internal projections cited by company sources show a $14 billion loss in 2026.

Deutsche Bank Research wrote: “It has yet to be seen how public markets will value OpenAI and its peers once they open up their financial statements to scrutiny and explain the still little-understood economics of their business models.”

Scott Galloway, an NYU Stern professor and podcast host, warned that “I think OpenAI could get pulled,” and added that “it’s going to be ugly… there’s going to be nowhere to hide.” He framed the risk as a gap between current spending and revenue.

OpenAI is testing interface changes that put paid tools and integrations more prominently and guide users toward premium features. Company leaders have not announced a filing date, and details of the redesign and its rollout timetable remain limited.

The coming months will reveal whether increased integration of coding, design and automation tools changes ChatGPT’s revenue mix before any public offering.