Nvidia RTX Spark rattles Intel, AMD and Qualcomm shares

Nvidia unveiled the RTX Spark PC chip at Computex in Taiwan. The company said the chip is designed to run AI agents locally on laptops and desktops. The announcement coincided with declines in Intel, AMD and Qualcomm shares, which fell about 4%, more than 3% and more than 6% respectively before partial recovery.

Nvidia said it is working with Microsoft, Dell, HP, ASUS, Lenovo, MSI, Acer and Gigabyte. The company expects roughly 30 laptop models and 10 desktop models powered by RTX Spark to begin shipping this fall. Nvidia already offers a DGX Spark workstation priced at $4,699; RTX Spark is aimed at more mainstream systems but is likely to sit at the premium end of the market.

Nvidia framed RTX Spark as a way to run generative agents and other AI features directly on personal devices rather than relying only on cloud servers. Jensen Huang told the Computex audience, “One hundred percent of the world’s PC industry has joined us to reinvent the PC,” and outlined partnerships and hardware plans during his keynote.

The announcement prompted concerns among competitors. Independent analyst Richard Windsor wrote that the keynote delivered several new announcements and positioned rival architectures as less competitive in some markets.

Analysts noted that Nvidia’s RTX Spark architecture is based on Arm technology rather than x86 processors. The company could affect high-end notebook choices if manufacturers and buyers favor local AI performance. Qualcomm, which promotes Snapdragon-based Copilot+ PCs for on-device AI, also saw share declines.

Analyst Jason Tsai warned that pricing and volume will determine broader adoption, estimating complete RTX Spark systems may need to reach about $1,500 to move beyond a niche market. Market researcher IDC projects global PC shipments will decline in 2026 because of memory shortages, higher component costs and supply constraints, even as average selling prices rise.

There are signs of growing demand for AI-capable PCs: HP reported AI PCs accounted for 44% of its second-quarter shipments, up from more than 35% the previous quarter. Nvidia described RTX Spark as an effort to integrate hardware and software for Windows devices, drawing a parallel with how Apple reshaped its laptops using Apple Silicon.

Whether RTX Spark reaches wide adoption will depend on pricing, supply and how quickly PC makers and buyers include local AI features in new systems.