KuCoin Sponsors UAE Team Emirates–XRG Vehicles at 2026 Tour

KuCoin has signed a sponsorship agreement with UAE Team Emirates–XRG and will debut its branding on the team’s buses, support vehicles and fleet cars during the 2026 Tour de France. The company will act as the team’s exclusive partner for cryptocurrency exchange, blockchain trading platform and crypto wallet services.

The KuCoin logo is scheduled to appear across the vehicle fleet for the full three-week race. The team stated the branding will be used on race-day logistics rather than on riders’ kits.

BC Wong, KuCoin CEO, commented: “World-class achievements are never solitary; they require a dedicated team moving in unison toward a shared vision. These are the very values that have fueled KuCoin’s growth, and we look forward to empowering the team as they chase victory at the Tour de France.”

UAE Team Emirates–XRG is one of the leading squads in men’s professional cycling and includes riders such as multiple Tour de France champion Tadej Pogačar. KuCoin said the partnership will be active at international races where the team competes and that additional initiatives involving the squad and Pogačar will be announced later in the season.

The deal expands KuCoin’s sports sponsorship activities and is intended to increase the company’s brand exposure at major cycling events. KuCoin described the agreement as fitting with its plans to build a global digital asset infrastructure and to concentrate on long-term development.

Financial terms were not disclosed. The branding rollout at the 2026 Tour will be the first public sign of the partnership ahead of any further joint marketing or promotional activities.