Edward Jones Invests in Quicken to Boost Digital Tools

Edward Jones announced an investment in personal finance platform Quicken and added the fintech Carefull. The firm said the changes are intended to expand digital services and make financial management tools more accessible to younger clients.

Quicken was founded in 1983 and is a portfolio company of Aquiline Capital Partners, which acquired the business from H.I.G. Capital in late 2021. The platform serves more than 2 million customers. Aquiline reported $11 billion in assets under management as of March 31, 2026. Goldman Sachs served as Quicken’s financial adviser for the transaction. Edward Jones did not disclose the size of its investment.

Edward Jones said the investment will allow clients to see real-time information across spending, saving and investing, and will support a more digital-first client experience while retaining in-person advisory relationships.

Quicken’s CEO Eric Dunn said the company plans to expand its go-to-market approach to include indirect distribution and welcomed an investor aligned with efforts to improve customers’ financial wellness.

Greg Robinson, head of corporate development at Edward Jones Ventures, wrote in an email that Quicken’s shift from desktop software to a cloud-based platform influenced the decision to invest. Robinson added the new systems are expected to automate administrative tasks for advisors and free them to spend more time advising clients on major life events.

Carefull provides monitoring tools designed to detect unusual activity and help prevent financial abuse and fraud in client accounts. Edward Jones said combining Quicken and Carefull will give advisors additional tools to oversee clients’ financial lives.

The firms did not provide a timeline for product rollouts or detailed plans for integrating Quicken’s services into Edward Jones’s client platforms.