Apple stock rises as investors eye upgraded Siri and AI at WWDC

Apple shares climbed 1.62% on Monday as investors positioned ahead of the company’s Worldwide Developers Conference in Cupertino, where executives are expected to spotlight artificial intelligence and software updates.

The conference will present refreshed operating systems for the iPhone, iPad, Mac, Apple Watch, Apple TV and the Vision Pro headset. Software announcements are expected to form the core of the keynote, with new AI features highlighted.

People familiar with Apple’s plans and analysts say the company will introduce a substantially upgraded Siri that can access personal data and analyze on-screen content. Apple is also said to be preparing a standalone Siri app that will handle text, voice and attachments.

iOS 27 is expected to include natural-language Shortcuts that let users create automations with plain English, a writing assistant with grammar and style suggestions, and a redesigned notification system.

Investors will watch for any signals about hardware road maps. Leaks and analyst notes have pointed to possible demonstrations or references to a foldable iPhone, augmented-reality glasses often called Apple Glasses, and a higher-end MacBook model referred to as the MacBook Ultra.

UBS analyst David Vogt expects an AI-powered Siri able to act on personal information and screen content, and he predicts the company will introduce the standalone Siri interface. A research note from another analyst group questioned whether an improved Siri alone justifies the company’s current valuation and said the market already prices in success for such features.

John Belton, a portfolio manager at Gabelli Funds, described personalized Siri as a potential mass-market consumer agent and said Apple needs to lay out a clear AI strategy to reassure investors about its direction.

Apple has relied on partnerships and steady capital spending while expanding its AI work. The company has announced plans to integrate external AI tools into Apple Intelligence and to base future foundation models on Google’s Gemini and cloud infrastructure. Bank of America analysts wrote that Apple can focus on owning the user interface with AI rather than building the largest models.

Several brokerages kept positive ratings ahead of WWDC. Bank of America reaffirmed a Buy rating with a $380 price target, and Wedbush maintained a Buy rating with a $400 target, citing the potential for renewed services growth if Siri is revamped.

Last year’s Apple Intelligence rollout did not trigger an immediate upgrade cycle for iPhones, and the full launch of an AI-powered Siri has been delayed until later this year. Investors will compare this week’s announcements to prior timelines as Apple explains how it plans to deliver personalized, privacy-focused AI across its installed base.