Amplify launches DRVR ETF for S&P 500 dividend growers

Amplify launched the Amplify S&P 500 Dividend Driver ETF (DRVR) on July 9. The ETF carries a 0.39% expense ratio and tracks the S&P 500 Dividend Drivers Index, offering exposure to large-cap U.S. companies with long dividend-growth records.

DRVR selects S&P 500 constituents that increased dividends per share every calendar year for the past 10 years and that S&P Global Market Intelligence projects will raise dividends the following year. Eligible firms are ranked by a composite score that combines five‑year dividend growth, analysts’ dividend growth forecasts and return on invested capital (ROIC).

Amplify described the strategy as a mix of historical dividend growth, forward-looking expectations and diversification controls. The initial portfolio has sizeable weightings in the industrial and financial sectors.

The new ETF joins other U.S. dividend-growth products that use different selection methods. The Franklin U.S. Dividend Booster Index ETF (XUDV) uses an optimization process and has returned about 21.5% year-to-date in 2026, with top holdings concentrated in financials and consumer non-durables. The WisdomTree US Quality Dividend Growth Fund (DGRW) emphasizes quality metrics and tilts toward technology, returning about 7.9% year-to-date. The ProShares S&P 500 Dividend Aristocrats ETF (NOBL), which equal-weights firms with at least 25 consecutive years of dividend increases, has returned roughly 9.64% year-to-date.

Selection rules differ across these funds — for example, a strict historical streak test versus optimization or quality screens — and those rules produce distinct sector weights and factor exposures. Index licensing and methodology vary across providers and can affect fees and turnover; DRVR’s net expense ratio is 0.39%.

Dividend-growth strategies target companies that consistently raise cash payouts to shareholders. Funds in this category differ in how they define and weight dividend growth, whether they include forecasted increases, and how they control concentration and volatility.