Analysts Trim Nike Price Targets Ahead of Q4

Analysts reduced price targets for Nike ahead of the company’s fiscal fourth-quarter earnings report, citing field checks that pointed to weakening sales, slowing consumer demand and losses of market share in key regions. Nike is set to report results Tuesday afternoon. FactSet estimates call for adjusted earnings of $0.12 a share, down from $0.14 a year earlier, and revenue of $10.85 billion versus $11.1 billion in the same quarter last year.

JPMorgan cut its price target to $47 from $52 while retaining a Neutral rating. The bank lowered its fiscal 2027 EPS estimate to $1.58 from $1.63 after channel checks showed softer sales trends across major markets and described Nike’s forward fundamentals as “in flux.” The revised target implies some upside from recent share prices.

Stifel trimmed its target to $50 from $56 and kept a Hold rating, citing ongoing market-share erosion, subdued demand in athletic footwear and rising competition from challenger brands. The firm noted that recent executive changes, including a finance leadership transition, were unlikely to change near-term sentiment before Nike’s investor day later this year.

Oppenheimer reduced its price target to $60 from $120 and maintained an Outperform rating, expecting Nike to reposition parts of the business while addressing execution challenges and broader macro pressures.

KeyBanc downgraded Nike to Sector Weight, pointing to a slower-than-expected recovery, continued weakness in China and Europe, intensifying competition and another round of management changes. The firm also observed that Nike still trades at a premium valuation relative to many peers.

Nike announced last week that David Denton, the current chief financial officer at Pfizer, will become Nike’s finance chief on Aug. 17, replacing Matthew Friend. Jefferies expects Nike to issue conservative near-term guidance, giving the incoming CFO time to set longer-term targets at the company’s investor day.

Analysts are also watching Nike’s FIFA World Cup plans. KeyBanc flagged that several rival brands have supplied similar boot designs to players, which may limit product differentiation during the tournament.

Nike shares have fallen roughly 75% from their 2021 highs and about 35% since the start of 2026. Market participants say they will focus on the company’s near-term guidance and the investor day for updates on the turnaround timeline.